I am a versatile creative professional with a diverse skill set and a strong design background that has driven numerous award-winning projects. My expertise spans branding, strategic planning, big idea development, concepting, design, motion graphics, copywriting and art direction, allowing me to lead successful projects from inception to completion. With a foundation in design, I bring a deep understanding of visual language, typography and composition, ensuring that every piece of work is not only conceptually strong but also visually compelling.

As a creative strategist, I excel in guiding teams to craft cohesive campaigns that resonate with audiences and align with business objectives. My ability to translate complex ideas into clear, impactful visuals has been central to my success in driving creative direction and innovation across a variety of industries.

In addition to my creative expertise, I am passionate about helping lead teams and mentoring colleagues, helping them grow in their careers while fostering an environment of collaboration and creativity while still keeping my hands in the work I love. By offering guidance, support and constructive feedback, I empower others to reach their full potential, ensuring that every team member contributes to the overall success of the project and organization.

SENIOR CONTENT STRATEGIST & DESIGN/ART DIRECTOR
CENTRAL COLLEGE – PELLA, IOWA 4/2018 – CURRENT

• As a senior multimedia strategist, I lead projects across institutional and athletic platforms to meet strategic goals. My responsibilities include:
  
  Graphic Design: Creating visual assets (billboards, magazines, email graphics, digital ads, etc.) with emphasis on creativity, accuracy, detail and deadlines.
  
  Branding and Communication: Ensuring consistent brand representation across social media, websites, environmental design, fundraising, virtual tours, promotional materials and video.
  
  Digital Design & Motion Graphics: Producing dynamic digital ads and motion graphics; collaborating on UI/UX to maintain brand consistency.
  
  AI-Enhanced Creative Development: Using AI tools to support brainstorming, ideation and mockup creation — speeding concepting while upholding brand standards.
  
  Digital Donor Walls: Designing, implementing and updating digital donor displays to reflect college branding.
  
  Photo & Video Direction: Leading photoshoots and video projects from planning and storyboarding through expert color correction and retouching to deliver polished, brand-aligned visuals.
  
  Alumni Magazine: Overseeing the 36–60 page alumni magazine from concept to print, including creative direction, photoshoots and vendor coordination.
  
  Executive Support: Creating presentations, managing headshots for 200+ employees, logos and digital files for the president, leadership and board to support key messaging.
  
  Social Media Collaboration: Producing content to drive engagement and maintain consistent messaging.
  
  Cross-functional Collaboration: Aligning communication with advancement and enrollment to support recruitment and fundraising.
  
  Project Management and Mentorship: Guiding team members and interns, managing timelines and offering strategic input to strengthen collaboration. (Slack, Teams and Basecamp)
  
  Analytics and Data-Driven Strategy: Analyzing digital performance to refine content, improve campaign impact and optimize marketing spend.As a senior multimedia strategist, I lead projects across institutional and athletic platforms to meet strategic goals. My responsibilities include: Graphic Design: Creating visual assets (billboards, magazines, email graphics, digital ads, etc.) with emphasis on creativity, accuracy, detail and deadlines. Branding and Communication: Ensuring consistent brand representation across social media, websites, environmental design, fundraising, virtual tours, promotional materials and video. Digital Design & Motion Graphics: Producing dynamic digital ads and motion graphics; collaborating on UI/UX to maintain brand consistency. AI-Enhanced Creative Development: Using AI tools to support brainstorming, ideation and mockup creation — speeding concepting while upholding brand standards. Digital Donor Walls: Designing, implementing and updating digital donor displays to reflect college branding. Photo & Video Direction: Leading photoshoots and video projects from planning and storyboarding through expert color correction and retouching to deliver polished, brand-aligned visuals. Alumni Magazine: Overseeing the 36–60 page alumni magazine from concept to print, including creative direction, photoshoots and vendor coordination. Executive Support: Creating presentations, managing headshots for 200+ employees, logos and digital files for the president, leadership and board to support key messaging. Social Media Collaboration: Producing content to drive engagement and maintain consistent messaging. Cross-functional Collaboration: Aligning communication with advancement and enrollment to support recruitment and fundraising. Project Management and Mentorship: Guiding team members and interns, managing timelines and offering strategic input to strengthen collaboration. (Slack, Teams and Basecamp) Analytics and Data-Driven Strategy: Analyzing digital performance to refine content, improve campaign impact and optimize marketing spend.
  • Skills: Graphic Design · Branding & Identity · Motion Graphics · Marketing Strategy · Digital Ad Design · Corporate Branding · Brand Strategy · Adobe Creative Suite · Creative Strategy · Illustration · Campaign Development · Communications Strategy · Templates · Magazine Design · Photo Retouching · Social Media Marketing · Artificial Intelligence (AI) · Photo Direction · Photography · Color Correction